| Werbematerial | collateral |
| Rohmaterial | raw material |
| Büromaterial | stationery |
| Werbetexterin | copywriter |
| Altmaterial | scrap |
| Bandmaterial | footage |
| Begleitmaterial | collateral |
| Filmmaterial | footage |
| Füllmaterial | stuffing |
| Kleinmaterial | incidentals |
| Material | material |
| Werbebanner | ad banner |
| Werbetext | puff piece |
| Werbetexter | copywriter |
| Werturteil | value judgment |
| Werbeagentur | advertising agency |
| werbefrei | ad-free advertising-free commercial-free |
| Erbauerin | builder |
| Verbesserin | betterer |
| erweiterbar | extendable |