| Werbefachmann | publicist |
| Nichtfachmann | dilettante |
| Fachmann | specialist expert |
| Wachmann | watchman |
| Werbegeschenk | freebie |
| Werbeslogan | advertising slogan strapline |
| Berberschaf | Barbary sheep |
| verbeamten | give the status of civil servant |
| Versemacherin | rhymester |
| Weideflächen | range |
| Flachmann | hip flask pocket flask |
| Weihnachtsmann | Santa Claus Father Christmas |
| Froschmann | frogman |
| Lebemann | bon vivant |
| Werbebanner | ad banner |
| Werbematerial | collateral |
| Werbetexterin | copywriter |
| Wertzeichen | postage stamp |
| Gewerbeschein | trade certificate trade license |
| Werbeagentur | advertising agency |